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2023 Marketing Strategy Toolkit

2023 Marketing Strategy Toolkit

Regular price $197.00
Regular price Sale price $197.00
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The Marketing Strategy Toolkit is a suite of digital templates, formulas, and training videos to develop your marketing strategy for 2023. With it, you’ll be able to successfully plan out your next 12 months and streamline your marketing so everything runs smoothly with as little of your input as possible.

Inside the self-paced masterclass, you will learn how to develop an integrated growth marketing strategy, audit your past performance, and develop your 2023 marketing plan and campaigns. What you'll learn:

  • Marketing Audits and Benchmark Assessments
  • Projecting Revenue and Marketing Performance
  • Developing customer journey maps
  • Discovering and documenting the brand voice
  • Designing an integrated marketing strategy
  • Choosing the right marketing channels for your goals
  • Creating your 12-month marketing calendar

What's included?

  • A 2 hours masterclass  on developing your marketing strategy
  • 2022 Audit Spreadsheet
  • 2023 Projection Spreadsheet
  • KPI Tracker and Marketing Scorecard
  • Client Analysis Exercise
  • Customer Journey Template
  • Brand Story and Brand Voice Exercises
  • Sales Funnel Mapping Exercise
  • Messaging Pillars Template
  • 12-month marketing content calendar formula
  • Ideal Lean Team Structure and Budget Builder

Who is this for?

This is for you if you

  • Have been in business for at least 12 months
  • Have a way to understand your customers through surveys, applications, product reviews, or sales calls
  • Aretired of relying on just Instagram for your marketing
  • Have the bandwidth to execute the strategy
  • Have the budget to hire a team or contractors if you don’t currently have one

This isn’t for you if you

  • Just started out in business
  • Have no data for your business or your clients
  • Want to figure out how to market on Instagram and TikTok only
  • Want to remain a solopreneur and not interested in hiring or managing staff to execute your strategy
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Options to get crystal clear on your marketing roadmap

  • The Marketing Strategy Toolkit

    Get everything that’s included in the toolkit: training videos, spreadsheets, KPI tracker and scorecard, exercises, templates and more.

    You’ll achieve more peace of mind knowing your company is following a coherent and planned out marketing strategy.

  • Supported Planning Upgrade

    On top of everything that’s included in the toolkit, you’ll also get feedback on your strategy!

    You’ll be able to submit your strategy document and receive expert recommendations on each section via video and comments directly on your document.


How do I access the toolkit?

You have lifetime access to the materials and any updates to the toolkit over time.

The templates will be accessible via Google docs. You can save them to your drive or download them to your computer.

Upon checking out, you will create an account and access the portal with all of the materials inside.

I have limited time, how much time do I need to put into this to create my marketing strategy?

The masterclass will takea little over 2 hours to watch.

Developing the plan can take as little or as long as you decide and it will be a direct reflection of your effort.

Most founders take some time to sit with the material, brainstorm, and complete the strategy template in about 8 hours spread across a few days. 

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